FOR EXPERIENCED WOMEN BUSINESS OWNERS
Feast. Famine.
Repeat.
Build a business that works -
and makes a difference.
Your expertise delivers value. But when referrals slow or client work takes over, keeping the business moving can become a different challenge.
I help experienced women business owners expand from Expert to Expert AND Business Owner - bringing together self-trust, influence and the practical skills to lead a more sustainable business.
Start with the free Feast or Famine Business Diagnostic. See what may be keeping your business reactive and where to focus next.
Your business has worked before.
Where have the
referrals gone?
Your expertise, reputation and relationships may have brought good work for years. But markets change. Client needs, budgets and buying decisions shift. The sources of work you once relied on may no longer be enough.
Now you’re delivering for clients while building what comes next. Both need attention. Neither waits.
The price you may be paying
Financial pressure
Quiet spells can mean drawing on savings, relying on your partner’s income or cutting costs - eating into the buffer you worked hard to build.
Too much headspace
Even when you’re busy, the nextclient question keeps resurfacing. You carry it into your evenings, with less room to switch off.
Self-trust under strain
When good client results don’t translate into consistent income, you can start questioning your decisions, your capability - even your value.
Inconsistent business does not mean your expertise has lost its value.
It may mean the business around it needs a different approach.
Expert.
AND Business Owner.
You don’t leave your expertise behind.
You expand the role you play around it.
How you see yourself shapes the decisions you make, the value
you communicate and the opportunities you act on. What feels
like a confidence, capability or performance problem may also
involve a transition gap.
We begin with what may be holding you back. Then we turn that
understanding into practical action: clearer positioning, stronger
relationships, more deliberate commercial decisions and a
consistent rhythm for developing future business.
The aim is a business you lead with greater self-trust, purpose
and direction.
“The tools I have learned have truly helped me to become unapologetically, unashamedly me. It’s incredibly liberating. And good for the business too.”
Excerpt from Jacqui Nolan-Neylan
Co-Founder, Revvies Energy Strips
How would you like to move forward?
A PLACE TO START
Start with clarity
Use the free Feast or Famine Business Diagnostic to explore what is working, what may be keeping your business reactive and where to focus next.
LIVE GROUP PROGRAM
Build with support
Built on Purpose brings together mindset, influence and business leadership in a six-month live program for experienced women business owners.
INDIVIDUAL COACHING
Work with me individually
For tailored support with the mindset and practical challenges of leading your business, tell me what you need.
The price you may be paying
You’re an expert at what you do. Running a business is a different challenge - requiring skills and behaviours beyond the expertise your clients value.
When you’re busy with clients, the question of where the next projects will come from keeps surfacing. But there’s rarely time to act on it. When work slows, that background concern can becomeall-consuming: “How do I bring in my next clients - now?”
When income falls short, the gap still has to be covered. You may be drawing on savings, relying onyour partner’s income or cutting costs wherever you can. Each quiet spell can eat into the financial buffer you worked hard to build.
Carrying both responsibilities can leave you mentally stretched, overwhelmed and alone. You may be worried about money, confused about what isn’t working, or tired of trying things that never seem to create lasting momentum.
And when good results for clients don’t translate into consistent income for you, doubt can creep in. You start questioning your decisions, your capability - even your value.
The strain reaches beyond the business. It takes up headspace and follows you into your evenings,leaving little room to switch off. Over time, your health, relationships and enjoyment of life can beginpaying the price too.
Inconsistent business does not, by itself, mean your expertise has lost its value. It may be signalling that the business around your expertise needs a different approach - and that your role needs toexpand alongside it.
Experience changes the questions you ask.
I’ve led in marketing and advertising, been the first woman appointed to the Board of George Patterson Advertising, and experienced the rollercoaster of building my own business.
For more than 20 years, my work has brought together mindset, leadership and business strategy. I help people recognise what they bring - and develop what their next role requires.
More about Suzanne
SELECTED CL IENTS
Start with a clearer picture.
See what may be keeping your business reactive - and where a
different approach could make a difference.
Prefer individual support? Enquire about 1:1 coaching.
Supporting leaders through a transition? Explore my work with organisations at Purpose to Profit.
A different game. A broader role.
Expert.
AND
Business Owner
Starting a business puts you in the owner’s role. Learning to lead it requires skills, behaviours and a broader sense of who you are.
What feels like a confidence, capability or performance problem may also involve a transition gap: you are carrying the responsibilities of ownership while still seeing your primary role as delivering your expertise.
The next step is to expand the expert identity you already have, making room for the decisions, skills and behaviours that create and lead the business around it.
How you see yourself shapes what you notice, the value you place on your contribution and how confidently you share it with others. If you see yourself primarily as the expert, delivering for clients can take precedence over creating the business that sustains that work.
We begin by understanding how you currently see yourself, what may be limiting your choices and what is happening in the business around you. Expanding into Expert AND Business Owner can help you recognise strengths you are not yet applying and identify capabilities you need to develop.
Then we translate that awareness into practical action: clearer positioning, greater visibility, stronger relationships, business development skills and more deliberate commercial decisions. Inner work becomes the foundation for greater self-trust and the capability to lead your business with purpose and direction.
How you see yourself shapes what you notice, the value you place on your contribution and how confidently you share it with others. If you see yourself primarily as the expert, delivering for clients can take precedence over creating the business that sustains that work.
We begin by understanding how you currently see yourself, what may be limiting your choices and what is happening in the business around you. Expanding into Expert AND Business Owner can help you recognise strengths you are not yet applying and identify capabilities you need to develop.
Then we translate that awareness into practical action: clearer positioning, greater visibility, stronger relationships, business development skills and more deliberate commercial decisions. Inner work becomes the foundation for greater self-trust and the capability to lead your business with purpose and direction.
"Suzanne has a way of cutting through the crap to get to the core of what’s holding me back. … helping me to re-connect with my purpose and values, ensuring they are guiding my strategies and day-to-day decisions. The tools
I have learned have truly helped me to become unapologetically, unashamedly me. It’s incredibly liberating. And good for the business too."
Jacqui Nolan-Neylan,
Co-Founder, Revvies Energy Strips
How would you like to move forward?
Start with Understanding the path forward. The free Feast or Famine Business Diagnostic™ helps you explore what is working, what may be keeping the business reactive and where to focus next.
Explore how to make that path a reality. The Built on Purpose™ program brings together Lead Self, Lead & Influence Others and Lead the Business to help you build a business that works - and makes a difference.
Take a tailored and deeper approach. Work 1:1 with Suzanne. For individual support with the mindset and practical challenges of leading your business, get in touch to discuss what you need.
Help your employees navigate a transition.
Explore my leadership and transition work at Purpose to Profit.
Experience changes the questions you ask.
I have experienced the heights of the marketing and advertising worlds - including becoming the first woman appointed to the Board of George Patterson Advertising – as well as the rollercoaster of building my own business.
My work has always centred on understanding people: how they see themselves, the challenges they face and what motivates them to act. Over the past 20 years, I have focused on purpose, honed the strategic side of business and increasingly embraced the operational and financial disciplines needed to run it well.
Along the way, I experienced Imposter Syndrome and went on to write about its impact on leadership and business ownership. That experience shapes how I work today to help other women move past the blocks and towards a sustainable business that makes a difference: we begin with the inner work as the foundation and catalyst for the practical changes a business needs.
A Few Organisations, I’ve worked with
What could change if you could see more clearly what's holding you back?
If you're tired of moving from busy delivery to worrying about where the next clients will come from, start with the Feast or Famine Business Diagnostic.
It's free with no obligation to go further. The diagnostic helps you see what is working, what may be keeping the business reactive and where to focus next.
Prefer to discuss your situation?
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Copyright © 2026 Suzanne Mercier
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